Virat Kohli, an iconic figure in world cricket, expanded his wings in sports more by investing in bowling. The star Indian cricketer invested in the World Bowling League (WBL) as a strategic investor.

This move by him will definitely attract more attention than before, and in the near future can clear the path to add more star power with the tournament. Though, for many cricket fans, Virat's interest and decision to invest in this sporting event came as a shocking update.

Kohli’s worldwide recognition, along with his massive social media following, is expected to boost up WBL’s mission to bring bowling into the mainstream sports conversation. The World Bowling League started with a dream to make this sport a part of the mainstream, where people will be able to know more about it and get the chance to engage with it.

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Virat himself expressed himself openly after making an investment in WBL. The batter disclosed that in his childhood days he first connected with this game and then developed further. According to him, bowling is a pretty popular game internationally but hugely untapped as a business potential.

Reasons behind Virat's investment in WBL

He said, "I started bowling when I was 11, spinning the ball by 12. Bowling is hugely popular but underappreciated as a business." 

Adi K. Mishra, founder of League Sports Co., has partnered with cricket legend Virat Kohli to co-own Team Blue Rising in the all-electric race boat series and stated, "Elite-level bowling is a world of intricate challenges—from lanes with unique topographies and thousands of 3D-printed oil patterns to balls that react differently with every roll. When I discovered Virat is also a bowler, it was exciting to align on this new-age vision for the sport. Virat’s relentless drive for sports mirrors our own. Every week, we uncover more about bowling’s global depth and fascinating history—it’s a sleeping giant we’re ready to awaken."